This happens when you do not have both the Epic Games Launcher and Rocket League installed on your PC.
- Download Epic Games launcher: https://store.epicgames.com/en-US/download
- Sign into your account.
- Download and install Rocket League.
- Launch Rocket League to ensure you are logged in on the same account.
- Close Rocket League
- In Epic Games Launcher claim the Rocket League- Battle Bus (Titanium White)
- Launch Rocket League again to see the pack.